We're SimpliShift*.
Their partnership has a history. Susan hired Jane for her first job out of college and the two established a lifelong friendship and professional collaboration. Individually, they've pursued different career paths and developed unique skills. Together, they saw the potential to become a more complete contributor.
By combining their broad knowledge, expertise, and experiences, they're able to create a very unique fractional leadership business solution. Today, they're supporting executives at startups and maturing fast growth businesses to fill gaps, uncover obstacles, build strategy, and execute on programs and projects that advance the company and allow leadership to focus on your priorities of steering, scaling, and achieving goals.
Expertise:
Regional CMO, VP
Business Entrepreneur
Full Stack Marketing
Revenue Generation
Messaging & Communications
Customer Engagement & Loyalty
Specialties:
Go-To-Market Strategies
Growth Playbooks
Events Strategy & Production
Launches -- Business, Office, Product
Customer Engagement Campaigns
Brand Development
Certifications:
Certified ABM Professional
Strategic Leadership AI
Digital Marketing
Susan Johnson
Co-Founder & External Growth Catalyst
Susan's broad experience has fostered the ideal combination of data-based solutions and innovative high impact initiatives. From business start-ups to strategic corporate shifts, she's guided organizations through a variety of opportunities and transitions. Her creativity and originality is her secret sauce. Her keen ability to zero in on what motivates target audiences sets her apart.
Where creativity meets bottom line.
A great Sales and Marketing collaboration is a powerful thing. Together, we came up with a creative strategy to engage an elusive client with amazing business expansion potential. By customizing an integrated strategy that (1) neutralized barriers, (2) addressed their biggest challenges and (3) made the customer feel like our top priority, we were able to secure the 2nd largest deal in the company's history.
Success doesn’t stop at the sale.
I see the sales cycle as an endless loop. In my regional CMO role, I pioneered a more comprehensive approach to generating new revenue -- placing increased focus on account based marketing engagement strategies to sell up, build customer engagement, secure references, and increase loyalty.
Strive to be unforgettable.
In a sea of conformity, I believe stepping out of line shows leadership, ingenuity, and distinctive connection. Big or small -- unique experiences, intriguing events, imaginative messaging, and thoughtful personal touches can be the difference in getting a meeting, securing a sale, and retaining a client.
Let me tell you a story.
How do you turn what you do every day into a superpower? A fishing lobby's messaging was falling flat with the legislators who make important decisions that impact the industry's future. I helped uncover and craft the stories that shifted focus solely from data-based criteria to human interest influencers.The art of storytelling grabed the attention and heartstrings, then led readers down a path of justification.
“I will go anywhere, as long as it is forward.” – David Livingstone
I consider myself a spirited explorer. Being “a first” drives my passion. Every single job I’ve held has been a brand new role. My assignments have propelled me to a variety of industries I’d never previously pursued. And, I'm continually pursuing new knowledge and emerging tools to better understand the benefit of businesses and their customers.
Primary Expertise:
VP Operations, Director Sale Ops
Human Resources Management
Operational Planning & Execution
International Operations
Specialties:
Start-ups to Exits
Bootstrapping to Equity
Talent Search & Development
Business_System Implementations
Change Management
Certifications:
Tampa Connection Leadership
Leadership & Teamwork Mentor
DEI Certified
Jane Wilkerson
Co-Founder & Internal Growth Catalyst
Jane provides strategic leadership on all things behind the scenes. She has the knowhow to build, and refine operational systems required to support your organization. Her dedication to understanding business needs and leading change initiatives provides our clients with valuable insights for informed decision-making.
I transform company goals into
operational plans.
Not only do I implement your company’s plan, but continually monitor and adjust the plan as needed to achieve your company’s maximum potential. I’ve improved efficiencies and reduced costs through process redesign & consolidation, standardizing practices, and creating playbooks.
People make or break a company’s
performance & valuation.
Investors always look at the books, but they also assess the internal health of organizations. People can be your greatest asset. Understand and align values with your company’s mission. Value and empower your team.The return will be multifold.
Building global bridges. Onshore & offshore.
I’ve built and managed onshore and offshore operations and teams with seamless execution. One of my greatest successes… building and leading Shared Services organizations based in the US and Asia consolidating global financial operations.
Mergers and acquisitions and exits. Oh my.
Change management can be a bear, a bear that I’ve tamed. I’ve done due diligence and audits in support of acquisitions, equity rounds and spinoffs. I’ve managed the transition and integration of accounting, financial close, reporting, and recordkeeping activities for small to large business ventures.
The “Velvet Hammer”.
In a sea of conformity, I believe stepping out of line shows leadership, ingenuity, and distinctive connection. Big or small -- unique experiences, intriguing events, imaginative messaging, and thoughtful personal touches can be the difference in getting a meeting, securing a sale, and retaining a client.
We hang out with rockstars
Experience affords us direct access to a diverse network of specialized pros.
The pool of expert resources we can draw from is extensive. We're able to tap into them when we need extra bandwidth or expertise to deliver. Whether it’s helping you manage transition, developing a digital marketing strategy, building an IT support engine, or helping to recruit your team -- our network helps fill the gaps that keep your business from scaling — all at a fraction of the cost of hiring full-time leaders.
